June 24, 2009
The term “new media” is used very liberally; I get the sense that most people don’t even know what they mean when they say, write, or read “new media”.
Whatever “new media” means to you, it absolutely describes the way that we will consume and share information during a time when traditional media outlets (newspapers and [...]
Read the full article →
June 24, 2009
In a recent ad spot, General Motors attempts to reassure the car-buying public that it’s still a company positioned for innovation and growth. When I think of storytelling in television advertising, this spot comes immediately to mind.
(Pictured at left: General Motors HQ, by jeffwilcox)
During the 30 seconds of video, we see images of American landscapes: [...]
Read the full article →