From the monthly archives:

July 2009

The Worst of “Best of…” Magazine Issues

July 28, 2009

This evening, I flipped through the latest issue of NJ Monthly, which features what critics believe to be the best 25 restaurants in New Jersey. Since I grew up in New Jersey, I am very familiar with most of the restaurants in northern Jersey, and I disagreed with many of the choices for top restaurants [...]

Read the full article →

Assume the Customer Knows Nothing

July 23, 2009

One way to develop a marketing plan for your company is to find out how much your customers already know about your product or service. You probably think they know than they do! The traditional way to assess their knowledge is to conduct a focus group. The informal way is to ask your customers casually.
A [...]

Read the full article →

Marketing the News to a “Typical” American

July 22, 2009

I spent a little more time thinking about Monday’s post: “Storytelling and Serious News Stories“.  I decided that the best way to illustrate my ideas would be to provide an example.  I thought about rewriting an existing story but came up with a new idea, inspired by the front page of Nytimes.com.
Maybe the best way [...]

Read the full article →

Sniffing out Shady “Social Media Experts”

July 20, 2009

Last week, Peter Shankman (CEO and entrepreneur) and Sarah Evans (PR expert) co-authored a blog post titled “Is Your Social Media Expert Really an Expert?“.  Given that many “social media experts” follow me on Twitter every day, I found this list of warning signs to be helpful and humorous.
Any business considering the addition of a [...]

Read the full article →

Storytelling and Serious News Stories

July 20, 2009

Take a moment to consider the Harry Potter series.  Before Harry Potter, young people rarely became excited about books.  Can you remember the last time one book made such an impact on an international level?
(Pictured at left: Media is cool again, by Noël Zia Lee)
Everyone, young and old, had to read Harry Potter, and everyone [...]

Read the full article →

← Previous Entries