From the monthly archives:

July 2009

The Worst of “Best of…” Magazine Issues

July 28, 2009

This evening, I flipped through the latest issue of NJ Monthly, which features what critics believe to be the best 25 restaurants in New Jersey. Since I grew up in New Jersey, I am very familiar with most of the restaurants in northern Jersey, and I disagreed with many of the choices for top restaurants [...]

Read the full article →

Assume the Customer Knows Nothing

July 23, 2009

One way to develop a marketing plan for your company is to find out how much your customers already know about your product or service. You probably think they know than they do! The traditional way to assess their knowledge is to conduct a focus group. The informal way is to ask your customers casually.
A [...]

Read the full article →

Marketing the News to a “Typical” American

July 22, 2009

I spent a little more time thinking about Monday’s post: “Storytelling and Serious News Stories“. I decided that the best way to illustrate my ideas would be to provide an example. I thought about rewriting an existing story but came up with a new idea, inspired by the front page of Nytimes.com.
Maybe the best way [...]

Read the full article →

Storytelling and Serious News Stories

July 20, 2009

Take a moment to consider the Harry Potter series. Before Harry Potter, young people rarely became excited about books. Can you remember the last time one book made such an impact on an international level?
(Pictured at left: Media is cool again, by Noël Zia Lee)
Everyone, young and old, had to read Harry Potter, and everyone [...]

Read the full article →

Appreciating Creative Professionals in Your Neighborhood

July 14, 2009

I spend almost as much time seeking new clients as I do working with them. Any small business owner or consultant will tell you that finding the next client, customer, or project involves effort and time.
I frequently search Craigslist for business owners seeking writing and/or marketing services, and I respond to them in a professional [...]

Read the full article →

Q&A with Salary TK, the Job Board for Journalists Who Work for Free

July 13, 2009

Last week, I wrote a blog post about a new website that lists job postings for journalists who want to work for free. The editor(s) behind Salary TK find job postings on the Internet and repost them on their site. Placed in this context, the postings seem absolutely ridiculous. Who wants to work for free?
I [...]

Read the full article →

Q&A with @jonzelie, New Media Dreamer

July 8, 2009

Anyone who follows me on Twitter and actually pays attention to my tweets knows that I like to ask other people questions about media. During my random interrogations, I have met some really interesting and insightful individuals who have brilliant and daring ideas about new media. Twitter member @jonzelie is one of these people.
We continued [...]

Read the full article →

Job Board for Journalists Who Work for Free

July 6, 2009

Good journalists/writers know that they’re good. Most good writers believe that writing is a vocation. They know what they are worth and what they should be paid. Traditionally, good writers worked for big media organizations like The New York Times and the Chicago Tribune because they were good enough to land jobs there, editors recognized [...]

Read the full article →

← Previous Entries

July 2009

Archives