April 19, 2010
How does a media company, especially an emerging media company, earn a solid enough reputation to entice readers to pay? The New York Times can flirt with the prospect of offering premium online content because they are The New York Times. I have thought about this question as it relates to Too Shy to Stop.
Read the full article →
April 14, 2010
I wonder how often literary magazines and publishing companies have to tackle this issue. I think a social-media savvy publisher should encourage writers to share work on their blogs because blogging is a grassroots marketing tool, a way to get readers interested. If the writing is good, the readers will buy the books, no matter what.
Read the full article →