Some businesses are just now beginning to market themselves on Facebook and creating business pages. Well, it might be too late to begin those efforts.
Lately, Facebook users have been a lot more picky about the pages they choose to “like” because of the way that these pages become linked to their profiles.
When Facebook introduced the new profile layout, users could choose which pages they wanted linked to their profile. I “unliked” a lot of pages simply because I didn’t like the my profile looked.
Before, I would become a fan of just about everything – to be support my friends, to satisfy my curiosity, or to participate in a joke. Now, I am much more judicious about what I “like” on Facebook.
Lately, I have noticed that my Comma ‘n Sentence page has been rapidly losing Facebook fans. Wisdom would dictate that the fans who stick around are my loyal fans. However, casual fans can be useful too, and I don’t want to lose them.
Have you ever been a casual fan of something, and then one day saw something that really struck you? I am losing people who might be interested in one thing I post in the future that might convert a casual fan to a loyal fan. Your business/band/organization needs casual fans.
As a business owner, you can’t really do anything about Facebook’s policies. More than likely, people aren’t leaving your fan page because of you. They are just freaked out about privacy and reconsidering the choices they make.
I know it’s kind of dumb to talk about Facebook fans like they actually mean something, but if the changes Facebook makes negatively impact businesses that are trying to advertise and create a presence there, those businesses are going to be less likely to use Facebook as a marketing tool.
Facebook is sabotaging its own business model, which may not have been right for the site in the first place. If Facebook developers had let users dictate the direction of the site, would it be a better social networking tool today? Would they have found a way to monetize it?
Twitter has evolved based on user interaction and feedback, but Facebook has been pushing new policies and usage mandates down users’ throats. You can only try to fit a square peg into a round hole for so long.
(Photo by lanchongzi)